After years of mass emigration driven by the desire for better opportunities—popularly referred to as ‘Japa’—a growing number of Nigerians are now making the reverse journey: returning home. This trend, dubbed ‘Japada’, is gaining momentum as individuals overseas face harsh realities, reconnect with their roots, or seize new opportunities in Nigeria…..CONTINUE READING
Many Nigerians leave the country with dreams of better pay, advanced education, and stability. But for some, the dream is quickly clouded by:
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High cost of living
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Racial discrimination and social isolation
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Visa restrictions and immigration bureaucracy
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Loneliness and cultural disconnect
A returnee from the UK shared anonymously:
“I was making money, but I was constantly homesick. The culture shock was deeper than I expected. Eventually, I realized I wanted more than just money—I wanted peace.”
Why Nigerians Are Returning Home
1. Emotional and Cultural Reconnection
Many returnees cite homesickness, a yearning for Nigerian culture, and being close to family as key motivators.
2. Economic and Entrepreneurial Opportunities
With Nigeria’s tech, fashion, and agriculture sectors showing growth, returnees are investing in startups and small businesses. They bring foreign experience, innovation, and capital that can be game-changers locally.
3. Challenges Abroad
Visa issues, job insecurity, and the rising cost of living in countries like the UK, Canada, and the US have left many disillusioned.
4. Purpose and Impact
Some Nigerians feel a stronger sense of purpose working and contributing to development at home, rather than being a small part of a massive system abroad.
This reverse migration trend is not just personal—it’s strategic for Nigeria’s future. Returnees often come back with:
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Global exposure and networks
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Advanced education and certifications
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Entrepreneurial drive
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A desire to build or rebuild local systems
Governments and private sector actors are starting to recognize this, with diaspora investment programs and reintegration support initiatives slowly emerging.
The ‘Japada’ trend is more than just a movement—it’s a mirror reflecting the need for balance between global aspirations and local possibilities. As more Nigerians choose to return home, Nigeria must rise to the challenge of supporting and harnessing this wave of human capital for national transformation.
